We held our second annual Lucky Peach WINNERS ARE LOSERS After Party for the James Beard Books, Broadcast and Journalism Awards this past weekend at Má Pêche.
In order to make the night more than just a bunch of people getting drunk at a midtown restaurant, we tried to bring the All You Can Eat issue (hitting newsstands May 20) to life at the party. Adam Gollner has a mammoth piece about the history of eating in Quebec in the forthcoming issue, so the main dining room featured a “Quebe Cornucopia” by M. Wells, along with a light show by ggeeoorrggiiaa and music by Mark Ibold, Brian Turner, and Bruno Meyrick-Jones.
The top floor channeled Las Vegas excess, complete with an AYCE Vegas-style buffet by Paul Carmichael, as well as craps and roulette tables (with gambling for prizes, kind of Chuck E. Cheese’s style!). The “All Ewe Can Eat” themed balcony bar, featured sheep-inspired cocktails by Joaquín Simó of Pouring Ribbons, lamb ribs, and sheep paintings by Steve Keene that doubled as takeaways for guests. We’re gonna put a few those untaken paintings online to entice people to subscribe to magazine just as soon as our hangovers clear up.
Thank you to all of our partners who made WINNERS ARE LOSERS possible: Breville, Le Creuset, Tiger Beer, and Audi. Additional thanks to Campari America, Domaine Carneros, and S.Pellegrino.